STORE OPENING
DECATHLON UK
DATE
DECEMBER 2017
CLIENT
DECATHLON UK
ROLES
CINEMATOGRAPHY
EDITING
DIRECTING
This instalment of the 'UK Store Opening' series showcases High Wycombe, which opened during November in the Eden shopping centre.
The focus of this episode was Basketball and the Kipsta equipment to support the sport. In the build up to the opening, an interactive area featuring some of Decathlon's innovation products gathered the community to engage in sport.