STORE OPENING

DECATHLON UK

DATE

DECEMBER 2017

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CLIENT

DECATHLON UK

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ROLES

CINEMATOGRAPHY

EDITING

DIRECTING

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This instalment of the 'UK Store Opening' series showcases High Wycombe, which opened during November in the Eden shopping centre.

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The focus of this episode was Basketball and the Kipsta equipment to support the sport. In the build up to the opening, an interactive area featuring some of Decathlon's innovation products gathered the community to engage in sport.