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LEGGINGS FOR EVERYBODY

DECATHLON UK

DATE

SEPTEMBER 2019

CLIENT

DECATHLON UK

ROLES

CINEMATOGRAPHY

EDITING

Decathlon's latest campaign is centred around their new legging range which are designed to fit a variety of body shapes and sizes.

 

They gathered sports influencers to share their stories of how sport plays a role in their lives as well as the importance of inclusivity in fitness.

The campaign included a main hero video, as well as bonus interview clips with each of the influencers, cut with their own b-roll telling their story individually.

Lastly, each of the leggings styles had a dedicated video.

The content gained over 170,000 views through Decathlon UK channels alone over a 2 week posting period.

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