LEGGINGS FOR EVERYBODY
Decathlon's latest campaign is centred around their new legging range which are designed to fit a variety of body shapes and sizes.
They gathered sports influencers to share their stories of how sport plays a role in their lives as well as the importance of inclusivity in fitness.
The campaign included a main hero video, as well as bonus interview clips with each of the influencers, cut with their own b-roll telling their story individually.
Lastly, each of the leggings styles had a dedicated video.
The content gained over 170,000 views through Decathlon UK channels alone over a 2 week posting period.