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INDIROCK

HERO VIDEO

2021

 DIRECTOR'S   NOTES

The team at Indirock, a bouldering space in Southend-On-Sea, contacted me a few months before they were due to open. They knew they needed a video campaign to spread awareness and launch their marketing efforts. We met and built a strategy and script for the hero video highlighting their accessable, community approach to the facility.

Shot in two parts, a pre-opening venue scoop and a soft-opening event with friends and family, the key deliverables were a hero video, a health and safety introductory video for new members and the 'Selects' package with a catalogue of finessed clips for future in-house marketing.

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