The lovely folks at The Yard Creative got us on board to create a series of films for Landsec and their 'Succeed Together' campaign. Landsec offer retailers a variety of spaces with their own unique features and our job was to highlight each option.
We spoke to business owners about their experience working with Landsec and the benefits of a direct landlord relationship in the retail world. We visited Gravity in Wandsworth to speak to Harvey, the owner, about his experience opening a large entertainment complex inside a shopping mall, the first in the UK to have a Go-Karting track among it's 4 floors of activities.
We stopped at Curated Makers in Leeds to see how pop-up, local stores benefit from Landsec's space management. Our last stop across the UK was in Trinity Leeds to check out a space for Lexus. Landsec have a great working relationship with Lexus, who use their activation spaces to host interactive launches within shopping centres.
Our final deliverable for this project was a teaser trailer incorporating Landsec's key messaging and fast paced shots from the campaign.