We seized the opportunity to create this hero video for Morley's Music Academy. We've known the founder, Sam Thompson, for quite some time, as he's also the lightning-fast drummer for the punk group 'Bad Nerves,' hailing from our hometown of Southend-On-Sea.

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Morley's Music Academy needed a hero video to establish their launch on social media channels and to take center stage on their website. The video had to capture the spirit of their students and the kinetic energy of their one-to-one sessions.

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Our vision for the project was a 60-second performance featuring students across all their instruments and vocal tutors, playing along to 'Palace,' the latest single from 'Bad Nerves.' This choice would not only showcase the talent within the academy but also intertwine their identity with the local music scene and the fact that their tutors were recording artists.

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We spent an entire day on location, working with all the talented students, shooting their performances in a mostly hand-held, rough-and-ready style. This approach perfectly matched the unbridled energy of the track and the alternative spirit of Morley's Music Academy.

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In post-production, we ensured the punk element remained consistent by layering organic film imperfections and grain over the colour grade, creating an analogue feel. This choice reinforced the academy's commitment to an authentic and alternative image, distinguishing them from the more conventional music schools you may find.

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