TWININGS SUPERBLENDS

RELEASED

2018

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CLIENT

THOMA

DIRECTOR'S NOTES

We teamed up with Initials to shoot some launch content for Twining's new Superblends tea range as it launched at the Saatchi Gallery, London with an experiential pop-up location.

Featuring their stalls at the Glamour Festival and pop up areas in London train stations, their goal was to catch reactions as the public try the new range for the first time.